The end goal of every growth marketer is to build a self-perpetuating marketing machine that reaches millions by itself. — AARON GINN Most companies (B2B and B2C) want to create a demand and lead conversion engine, a mousetrap, where prospects come flying in and don’t leave without converting into paying customers. But they rarely work…
Imagine being on a ship to go from A to B. What does the ship need to cover the distance? Propellers below the ship and wind behind the sail. While your propellers will work to push you ahead, it is the wind that determines how much time you will take to reach. The ship’s propellers…
While writing this blog, I was repeatedly hit by one big question — are brand and growth really that different? And I couldn’t help but remember a quote I read sometime back about brand and growth marketing which took me back to my Science days. Brand Marketing increases the potential energy for revenue. It prepares…
Everyone wants to build a brand. Everyone wants to grow their brand. Everyone wants their audience to know who they are, and what they do. No one wants to invest time in doing so. Most companies (B2B and B2C) want to create a demand engine, a mousetrap, where prospects come flying in and don’t leave…
De-glamourizing Building an Audience. Building a brand isn’t “sexy”. Generating leads or traffic isn’t “cool”. Neither is building an audience. It seems all glamourous on the outside. Then why are we talking about this? Because we are slowly stepping into a creator economy — one made up of platforms, enabling people to live off their…
In today’s fast-paced and competitive business landscape, brand marketing has emerged as a key driver of success. Building and promoting a strong brand not only sets your business apart from competitors but also creates a lasting connection with your target audience. In this blog post, we will explore the significance of brand marketing and discuss…
Positioning is a critical element in the world of B2B marketing. In a crowded marketplace, where businesses are vying for the attention of potential customers, effective positioning sets the stage for success. In this blog post, we will delve into the concept of positioning in the B2B context and explore key strategies to help your…
In the fast-paced and interconnected business landscape of today, building a strong brand has become more important than ever for B2B companies. While B2C branding often steals the spotlight, B2B branding plays a crucial role in establishing trust, credibility, and forging lasting connections in the corporate world. In this blog post, we will explore the…