The end goal of every growth marketer is to build a self-perpetuating marketing machine that reaches millions by itself. — AARON GINN
Most companies (B2B and B2C) want to create a demand and lead conversion engine, a mousetrap, where prospects come flying in and don’t leave without converting into paying customers.
But they rarely work hard on their greatest asset to convert those prospects — LANDING PAGES.
Introduction A. What is Channel Marketing ? Channel marketing is a strategic approach to promoting and selling products or services through established relationships with intermediaries, also known as channel partners. These partners, such as distributors, resellers, retailers, or value-added resellers (VARs), act as a bridge between the producer and the end customer. Effective channel marketing…
Introduction A. Brief overview of the B2B SaaS landscape The B2B SaaS landscape is a dynamic and ever-evolving ecosystem, brimming with both opportunity and challenge. Businesses of all sizes are increasingly turning to cloud-based software solutions to streamline operations, boost efficiency, and gain a competitive edge. This has fueled explosive growth in the market, with…
Introduction A. Definition of ABM (Account-Based Marketing) Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on prioritizing and nurturing a select group of high-value accounts. Unlike traditional marketing, which targets a broad audience, ABM tailors its messaging and content to the specific needs and interests of each target account. This personalized approach…
The growing significance of B2B marketing is primarily attributed to the rapid digital transformation, which has shifted the landscape towards data-driven insights, content marketing, and account-based marketing. B2B companies are increasingly leveraging e-commerce, social media, and influencer marketing to reach their target audience, while also expanding into international markets. Sustainability and ethical considerations, as well…
Everyone wants to build a brand. Everyone wants to grow their brand. Everyone wants their audience to know who they are, and what they do. No one wants to invest time in doing so. Most companies (B2B and B2C) want to create a demand engine, a mousetrap, where prospects come flying in and don’t leave…
Introduction A. Definition of ABM (Account-Based Marketing) Account-based marketing (ABM) is a strategic approach that focuses on engaging and nurturing a select group of high-value target accounts with hyper-personalized marketing experiences. Instead of casting a wide net, ABM treats each target account as a unique “market of one,” tailoring its messaging, content, and touchpoints to…