{"id":657,"date":"2023-09-11T10:09:15","date_gmt":"2023-09-11T10:09:15","guid":{"rendered":"http:\/\/blog.admomenta.com\/?p=657"},"modified":"2024-08-02T14:30:51","modified_gmt":"2024-08-02T09:00:51","slug":"the-seo-diaries","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/the-seo-diaries\/","title":{"rendered":"The SEO Diaries"},"content":{"rendered":"<blockquote>\n<p id=\"3f78\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\" data-selectable-paragraph=\"\">It is much easier to double your business by doubling your conversion rate than by doubling your traffic. &#8211;\u00a0<em class=\"ev\">Jeff Eisenberg<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/#Adding_Links\" title=\"Adding Links\">Adding Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/#Asking_for_Links\" title=\"Asking for Links\">Asking for Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/#Buying_Links\" title=\"Buying Links\">Buying Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/#Earned_Links\" title=\"Earned Links\">Earned Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/blockquote>\n<p id=\"7799\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">The World is slowly but surely going gaga over paid social, <strong>search engine marketing<\/strong> (SEM), performance, tracking user data, to even DMP and DSP in the recent years. With that, the very basic (often inexpensive) and longest serving <a href=\"http:\/\/blog.admomenta.com\/uncategorized\/the-next-big-thing-in-marketing\/\">marketing<\/a> innovations seem to have faded \u2014 Emails and SEO.<\/p>\n<p id=\"7a6a\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Entering the 2020s, I still maintain the the best conversion rates will still be delivered by emails, and if any marketing exercise can fetch you the best long term value, it has to be <a href=\"https:\/\/admomenta.com\/blog\/mastering-on-page-seo-35-best-practices-for-website-optimization\/\">Search Engine Optimisation (SEO)<\/a>.<\/p>\n<p id=\"069f\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">So I thought it might be a good idea to begin with refreshing up on the basics of SEO and how it can be achieved. Within SEO, I wanted to focus on a particularly mysterious entity called <strong>\u201cBacklinks\u201d<\/strong>.<\/p>\n<p id=\"bfdb\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Every website owner wants his\/her page to rank higher on Google search. The best way to do so organically is by links. These are links from other websites to your website (or page) which signals to Google that content is quite cool and deserves to ranker higher on searches.<\/p>\n<p id=\"af15\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">So, as you may observe, the more links like these you can have, the better.<\/p>\n<p id=\"5544\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">The question that now arises is, how to get them?!<\/p>\n<p id=\"bec3\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\" data-selectable-paragraph=\"\"><strong>There are four basic ways we can approach solving this question:<\/strong><\/p>\n<ol>\n<li id=\"40c5\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Add Links:<\/strong> Adding links manually to the websites<\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\" style=\"font-family: var(--global-body-font-family);\">Ask for Links:<\/strong><span style=\"font-family: var(--global-body-font-family);\"> Email the website owners and ask them for a link<\/span><\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\" style=\"font-family: var(--global-body-font-family);\">Buy Links:<\/strong><span style=\"font-family: var(--global-body-font-family);\"> Get money for the links<\/span><\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\" style=\"font-family: var(--global-body-font-family);\">Earn the Links:<\/strong><span style=\"font-family: var(--global-body-font-family);\">\u00a0Get links from your fans (or people who visited and liked your stuff)<\/span><\/li>\n<\/ol>\n<h2 id=\"cfa8\" class=\"mm mn ev be mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj bj\"><span class=\"ez-toc-section\" id=\"Adding_Links\"><\/span>Adding Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"4695\" class=\"pw-post-body-paragraph kp kq ev ks b kt nk kv kw kx nl kz la mj nm ld le mk nn lh li ml no ll lm ln eo bj\" data-selectable-paragraph=\"\">This one\u2019s quite simple. It means manually adding the link of your website to some other website, without asking for permission.<\/p>\n<p id=\"1625\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Ridiculous, isn\u2019t it?<\/p>\n<p id=\"8ecc\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Consider different social networking sites, random business directories where anyone on the planet could sign up. You get the hit?!<\/p>\n<p id=\"b7f8\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">The bigger question is, how valuable are these links after all?<\/p>\n<p id=\"35cc\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">The unfortunate answer is that these add very little value to your SEO efforts.<\/p>\n<p id=\"d93d\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Having said that, there must be some business directories which will form an essential part of your niche for growth, but beyond that it is a wasted effort. As far as social profiles are concerned, do go and register the profiles that may make sense to your business, especially in the long term, but it will do very little in terms of SEO.<\/p>\n<p id=\"a917\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Why do I say so?<\/p>\n<p id=\"b7e1\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">These links are not actually a competitive advantage for you as anyone and everyone in your competition can easily get them. Alas!<\/p>\n<h2 id=\"88d5\" class=\"mm mn ev be mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj bj\"><span class=\"ez-toc-section\" id=\"Asking_for_Links\"><\/span>Asking for Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"09c2\" class=\"pw-post-body-paragraph kp kq ev ks b kt nk kv kw kx nl kz la mj nm ld le mk nn lh li ml no ll lm ln eo bj\" data-selectable-paragraph=\"\">If you own a website, you\u2019re sure to have received a few emails from content writers and bloggers asking for a link (directly or indirectly).<\/p>\n<p id=\"e934\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Well, most of such requests usually get turned down (Bummer!), unless you put a cookie on top.<\/p>\n<p id=\"e62b\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">When you reach out to a website owner and request them for a link, make sure to tilt the proposition in a way which tells them what\u2019s in it for them.<\/p>\n<p id=\"d9fa\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\" data-selectable-paragraph=\"\"><strong>Here are some of the things that usually work:<\/strong><\/p>\n<ul>\n<li id=\"1e7e\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Guest Blogging:<\/strong>\u00a0Create content for their website that\u2019s useful for them<\/li>\n<li id=\"b853\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Link Insertion:<\/strong>\u00a0Show the owner a resource with more information on a topic of relevance than they\u2019re currently linking to<\/li>\n<li id=\"7a7b\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Everyone loves Praise:<\/strong> Mention the owner&#8217;s content in a positive light in your work<\/li>\n<li id=\"fdef\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Back Scratching:<\/strong>\u00a0Link back to their site if they link to yours. Win-win!<\/li>\n<li id=\"4be6\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Resource Building:\u00a0<\/strong>Point the owner to a resource that fits their niche<\/li>\n<li id=\"b14a\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Just Ask:<\/strong>\u00a0Ask them for credit when they\u2019re using your image\/brand name\/ product<\/li>\n<li id=\"4c44\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Be the Expert:<\/strong>\u00a0Try giving the \u201cexperts quote\u201d in their article<\/li>\n<li id=\"d3db\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\"><strong class=\"ks ew\">Testimonials:<\/strong>\u00a0Give positive feedback about their product\/service. Works more often than not!<\/li>\n<\/ul>\n<p id=\"c0f2\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">One small issue with this is that people overestimate the value of this technique. Not everyone who acknowledges your pointing out of a broken link will replace it with yours. (Ouch!)<\/p>\n<h2 id=\"7840\" class=\"mm mn ev be mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj bj\"><span class=\"ez-toc-section\" id=\"Buying_Links\"><\/span>Buying Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"12da\" class=\"pw-post-body-paragraph kp kq ev ks b kt nk kv kw kx nl kz la mj nm ld le mk nn lh li ml no ll lm ln eo bj\" data-selectable-paragraph=\"\">First up, Google is against paying for links. They penalise your website if you\u2019re caught doing this.<\/p>\n<p id=\"f50f\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">But people do get away with it. So essentially, it all depends on your risk taking ability.<\/p>\n<p id=\"5263\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">A lot of people who indulge in this trade are the ones who fail to acquire links in the \u201cright ways\u201d. So it sometimes becomes about morals too.<\/p>\n<p id=\"5297\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">There are perfectly sound arguments for buying links too, atleast to get started but the \u2018line\u2019 is always decided by you.<\/p>\n<h2 id=\"94d0\" class=\"mm mn ev be mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj bj\"><span class=\"ez-toc-section\" id=\"Earned_Links\"><\/span>Earned Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"b058\" class=\"pw-post-body-paragraph kp kq ev ks b kt nk kv kw kx nl kz la mj nm ld le mk nn lh li ml no ll lm ln eo bj\" data-selectable-paragraph=\"\">The best of the lot, really.<\/p>\n<p id=\"ecb7\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">This is when people link to your site without you having to ask them to do so. Interestingly, earning links is quite simple too:<\/p>\n<ol class=\"\">\n<li id=\"cfc1\" class=\"kp kq ev ks b kt ku kv kw kx ky kz la mj np ld le mk nq lh li ml nr ll lm ln ns nt nu bj\" data-selectable-paragraph=\"\">Create awesome content (or product\/service)<\/li>\n<li id=\"14fb\" class=\"kp kq ev ks b kt nv kv kw kx nw kz la mj nx ld le mk ny lh li ml nz ll lm ln ns nt nu bj\" data-selectable-paragraph=\"\">Make sure it reaches the relevant audience<\/li>\n<li id=\"be0c\" class=\"kp kq ev ks b kt nv kv kw kx nw kz la mj nx ld le mk ny lh li ml nz ll lm ln ns nt nu bj\" data-selectable-paragraph=\"\">Sit back and see the magic<\/li>\n<\/ol>\n<p id=\"c8b5\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Simple, but not easy!<\/p>\n<p id=\"7f51\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">After all, there are only 10 pages that make it to top 10 on Google searches, out of millions maybe?!<\/p>\n<p id=\"cc88\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">So how do you do that?<\/p>\n<ul>\n<li id=\"4fb6\" class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\">Build up your brand<\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\">Work on growing your following<\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\">Grow your reputation<\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\">Create good content<\/li>\n<li class=\"kp kq kr ks b kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln eo bj\">Distribute your content effectively<\/li>\n<\/ul>\n<p id=\"c596\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">As I said, this is quite simple, yet not easy. And well worth the effort.<\/p>\n<p id=\"9b02\" class=\"pw-post-body-paragraph kp kq ev ks b kt ku kv kw kx ky kz la mj lc ld le mk lg lh li ml lk ll lm ln eo bj\" data-selectable-paragraph=\"\">Using some or all of these tactics will certainly push up your leads, revenues, and conversions\/signups. And that is how we define success in growth marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-selectable-paragraph=\"\">In a dynamic digital landscape, remember: &#8220;Double your business by doubling your conversion rate, not your traffic.&#8221; Amid new trends, don&#8217;t forget the power of email marketing and SEO. Backlinks, key for SEO, can be obtained by adding, asking, buying, or earning links. However, earning links through great content and reputation-building is most effective, though challenging. It leads to increased leads, revenue, and conversions, defining success in growth marketing. In a world of fleeting trends, SEO and earned backlinks provide a lasting path to digital growth.<\/p>\n<p data-selectable-paragraph=\"\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4252\" class=\"elementor elementor-4252\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is SEO and why is it important?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">SEO, or Search Engine Optimization, is the process of enhancing a website to increase its visibility in search engine results pages (SERPs). It&#8217;s important because higher visibility means more traffic to your website, which can lead to increased brand awareness, customer engagement, and sales. By optimizing your site for search engines, you ensure that potential customers can find you when they&#8217;re searching for products or services you offer.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How long does it take to see results from SEO efforts? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">The timeline for seeing results from SEO efforts can vary depending on several factors, including the competitiveness of your industry, the quality of your SEO strategy, and how well your website is currently performing. Generally, it can take anywhere from 3 to 6 months to start seeing significant improvements in search engine rankings. SEO is a long-term strategy, and consistent efforts are required to maintain and improve rankings over time.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are the key components of a successful SEO strategy?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">A successful SEO strategy typically includes several key components: keyword research to identify relevant search terms, on-page optimization to ensure your content is relevant and easily readable by search engines, technical SEO to improve site performance and accessibility, link building to establish your site&#8217;s authority, and regular content creation to keep your site fresh and engaging. Combining these elements effectively can help improve your site&#8217;s search engine rankings.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do search engines determine rankings? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">Search engines use complex algorithms to determine rankings, taking into account hundreds of factors. These factors include the relevance of your content to the search query, the quality and quantity of backlinks pointing to your site, user experience metrics such as page load speed and mobile-friendliness, and technical elements like site architecture and security. Regularly updating your site and adhering to SEO best practices can help improve your rankings.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can I do SEO on my own, or do I need to hire a professional?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">While it&#8217;s possible to handle SEO on your own, it can be a complex and time-consuming process that requires a deep understanding of search engine algorithms and best practices. If you&#8217;re new to SEO or lack the time to dedicate to it, hiring a professional can be beneficial. An experienced SEO specialist can create and implement a strategy tailored to your business, helping you achieve better results more efficiently. However, many resources and tools are available for those who prefer to take a DIY approach.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is SEO and why is it important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">SEO, or Search Engine Optimization, is the process of enhancing a website to increase its visibility in search engine results pages (SERPs). It&#8217;s important because higher visibility means more traffic to your website, which can lead to increased brand awareness, customer engagement, and sales. 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However, many resources and tools are available for those who prefer to take a DIY approach.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39417e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d39417e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb95496\" data-id=\"cb95496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is much easier to double your business by doubling your conversion rate than by doubling your traffic. &#8211;\u00a0Jeff Eisenberg The World is slowly but surely going gaga over paid social, search engine marketing (SEM), performance, tracking user data, to even DMP and DSP in the recent years. With that, the very basic (often inexpensive)&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips in The SEO Diaries | Boost Your Rankings<\/title>\n<meta name=\"description\" content=\"Dive into the latest SEO strategies and insights with our expert guide. 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Stay updated on best practices to enhance your website&#039;s search engine performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/admomenta.com\/blog\/the-seo-diaries\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Momenta Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T10:09:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T09:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2024\/07\/The-SEO-Diaries.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siddhart Grover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siddhart Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Tips in The SEO Diaries | Boost Your Rankings","description":"Dive into the latest SEO strategies and insights with our expert guide. 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