{"id":640,"date":"2023-09-11T08:58:29","date_gmt":"2023-09-11T08:58:29","guid":{"rendered":"http:\/\/blog.admomenta.com\/?p=640"},"modified":"2024-08-06T18:32:18","modified_gmt":"2024-08-06T13:02:18","slug":"brand-vs-growth-marketing-who-wins","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/","title":{"rendered":"Brand Vs Growth Marketing: Who Wins?"},"content":{"rendered":"<p id=\"4c86\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">While writing this blog, I was repeatedly hit by one big question \u2014 are brand and growth really that different?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/#Brand_Marketing\" title=\"Brand Marketing\">Brand Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/#Growth_Marketing\" title=\"Growth Marketing\">Growth Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/#Digital_Marketing\" title=\"Digital Marketing\">Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">And I couldn\u2019t help but remember a quote I read sometime back about brand and growth marketing which took me back to my Science days.<\/p>\n<blockquote>\n<p class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><span style=\"font-family: var(--global-body-font-family);\">Brand Marketing increases the potential energy for revenue. It prepares your users to convert at a higher rate in future.<\/span><span style=\"font-family: var(--global-body-font-family);\">Growth Marketing converts that potential energy into kinetic energy. It hastens the purchases.<\/span><\/p>\n<\/blockquote>\n<p id=\"9a99\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">I really love this statement, and my version of decoding this statement will be your key takeaway from this piece. The biggest of them being the role of digital in both brand and growth marketing.<\/p>\n<p id=\"f15d\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The modern marketer has to understand how to employ both growth marketing and brand marketing techniques in tandem to bring the best possible return.<\/p>\n<p id=\"98d0\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">In fact, growth marketing to some degree depends on brand marketing.<\/p>\n<p id=\"d541\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Let\u2019s take an example.<\/strong><\/p>\n<blockquote class=\"aly\">\n<p id=\"e57f\" class=\"alz ama qf be amb amc amd ame amf amg amh qx dl\" data-selectable-paragraph=\"\">Imagine being on a ship to go from A to B. What does the ship need to cover the distance? Propellers below the ship and wind behind the sail. While your propellers will work to push you ahead, it is the wind that determines how much time you will take to reach. The ship\u2019s propellers are your growth marketers and the wind is the brand.<\/p>\n<\/blockquote>\n<p id=\"ecf5\" class=\"pw-post-body-paragraph qd qe qf lu b qg ami qi qj qk amj qm qn le amk qp qq lj aml qs qt lo amm qv qw qx fp bj\" data-selectable-paragraph=\"\">That leads us to something both brand and growth marketing strategies have in common, and one reason it makes sense to use both strategies together: their success is measured in the medium to long term. And to that end, successful growth and brand marketing strategies both require and reward commitment and consistency.<\/p>\n<p id=\"2903\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Now before we get to the \u201cDigital\u201d bit, let\u2019s take a moment to clearly differentiate Brand and Growth marketing.<\/p>\n<h2 id=\"7f83\" class=\"alc ald qf be ale agr alf ags kz agu alg agv ld zr alh aip aiq zu ali air ais zx alj ait aiu alk bj\"><span class=\"ez-toc-section\" id=\"Brand_Marketing\"><\/span><strong class=\"al\">Brand Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"c172\" class=\"pw-post-body-paragraph qd qe qf lu b qg all qi qj qk alm qm qn le aln qp qq lj alo qs qt lo alp qv qw qx fp bj\" data-selectable-paragraph=\"\"><a href=\"http:\/\/blog.admomenta.com\/uncategorized\/the-power-of-brand-marketing\/\">Brand marketing<\/a> is focused on boosting and establishing a company\u2019s brand and its promise. In simple terms, the process begins by identifying your brand and primarily boils down to <strong>asking yourself 3 questions &#8211;<\/strong><\/p>\n<ol>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg all qi qj qk alm qm qn le aln qp qq lj alo qs qt lo alp qv qw qx fp bj\">Who is your target audience? What do they need?<\/li>\n<li id=\"baf3\" class=\"alz ama qf be amb amc amd ame amf amg amh qx dl\">How is your company different from the competition?<\/li>\n<li class=\"alz ama qf be amb amc amd ame amf amg amh qx dl\">What is your brand\u2019s personality and brand statement?<\/li>\n<\/ol>\n<p id=\"f957\" class=\"pw-post-body-paragraph qd qe qf lu b qg ami qi qj qk amj qm qn le amk qp qq lj aml qs qt lo amm qv qw qx fp bj\" data-selectable-paragraph=\"\">The ultimate goal of brand marketing is to boost awareness, visibility, and recognition of your brand while creating clearly defined and positive emotional associations between your brand and your consumers.<\/p>\n<figure id=\"attachment_642\" aria-describedby=\"caption-attachment-642\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-642 size-full\" src=\"http:\/\/blog.admomenta.com\/wp-content\/uploads\/2023\/09\/640-branding-concept-.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2023\/09\/640-branding-concept-.jpg 640w, https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2023\/09\/640-branding-concept--300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-642\" class=\"wp-caption-text\">Branding Concept, Business team meeting on office desk with branding icon on viirtual screen.<\/figcaption><\/figure>\n<p id=\"3dd4\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><em class=\"xm\">Consider how we associate Apple with innovation, ease of use and clean design, or how Nike will always be linked to sweat, hard work and determination. That is the power of the brand.<\/em><\/p>\n<p id=\"dc38\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The biggest takeaway that your product or service can have from brand campaigns will be \u2014 pushing it into the consideration set of your prospective clients or customers.<\/p>\n<p id=\"dfd6\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">In other words, brand marketing is less about pushing a specific product or promotion and more about telling your story in a way that resonates.<\/p>\n<p id=\"ff10\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Establishing a brand as rock-solid as those mentioned won\u2019t happen unless marketers stick to several principles:<\/p>\n<p id=\"7415\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Consistency:<\/strong> To really take home the story of your brand, your marketing efforts need to be consistent \u2014 in terms of messaging, voice, and visual aesthetics \u2014 across all platforms,<\/p>\n<p id=\"af42\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Emotion:<\/strong> We aren\u2019t just loyal to certain companies or brands because we like their products \u2014 often, our buying decisions are tied to our sense of identity and the perceived values of the companies making those products.<\/p>\n<p id=\"e9b5\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Delivery: <\/strong>Trust is an essential element in building a powerful brand, so be sure that your marketing aligns with what you\u2019re actually giving your customers.<\/p>\n<h2 id=\"232b\" class=\"alc ald qf be ale agr alf ags kz agu alg agv ld zr alh aip aiq zu ali air ais zx alj ait aiu alk bj\"><span class=\"ez-toc-section\" id=\"Growth_Marketing\"><\/span>Growth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"6ac7\" class=\"pw-post-body-paragraph qd qe qf lu b qg all qi qj qk alm qm qn le aln qp qq lj alo qs qt lo alp qv qw qx fp bj\" data-selectable-paragraph=\"\">Growth marketing is concerned with the entire funnel, where the goal is revenue growth not merely through bringing in new customers but also through the activation, retention, referral, and monetization of the customers you already have.<\/p>\n<p id=\"a66f\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">In fact, there is another quote by Mike Volpe that I love and relate to when it comes to growth \u2013<\/p>\n<blockquote class=\"alr als alt\">\n<p id=\"d5a0\" class=\"qd qe xm lu b qg xh qi qj qk xi qm qn alu xj qp qq alv xk qs qt alw xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Growth marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers <span style=\"font-family: var(--global-body-font-family);\">Unlike the more traditional brand marketing, growth marketing is a data-driven process.<\/span><\/p>\n<\/blockquote>\n<p id=\"178b\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">It\u2019s experimental, iterative, and \u2014 most importantly \u2014 user-focused since growth marketing is far more concerned with customer lifetime value (CLTV) and customer retention than simple customer acquisition.<\/p>\n<p data-selectable-paragraph=\"\"><img decoding=\"async\" class=\"aligncenter wp-image-641 size-full\" src=\"http:\/\/blog.admomenta.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-141900.png\" alt=\"\" width=\"611\" height=\"346\" srcset=\"https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-141900.png 611w, https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-141900-300x170.png 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p id=\"76e2\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Think about some of the best growth examples in recent times.<\/p>\n<p id=\"3be5\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><em class=\"xm\">Dropbox turning its users into mobile marketers by incentivizing referrals with free storage. Pinterest creating an air of exclusivity by requiring members to request an invitation to join. In fact, even flash sales to an extent that is a part of most mobile phone launches nowadays<\/em>.<\/p>\n<h2 id=\"80d7\" class=\"alc ald qf be ale agr alf ags kz agu alg agv ld zr alh aip aiq zu ali air ais zx alj ait aiu alk bj\"><span class=\"ez-toc-section\" id=\"Digital_Marketing\"><\/span>Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"a84e\" class=\"pw-post-body-paragraph qd qe qf lu b qg all qi qj qk alm qm qn le aln qp qq lj alo qs qt lo alp qv qw qx fp bj\" data-selectable-paragraph=\"\">Digital is quite a buzzword today. A lot of people want to use it, a lot of people use it too, but not many know how to or if we take a step back, why to?<\/p>\n<p id=\"3165\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The best use of Digital Marketing is to bridge the gap between products and customers. You get to hear from your customers directly here, unlike other media. Digital marketing gets the leads, makes relationships with customers and gets the connections to create a brand name a household name.<\/p>\n<p id=\"cdf3\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Digital Marketing is done in many ways, but there are some techniques used to spread the wings all over the internet to promote a brand, and they are:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Social Media Marketing<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\"><a href=\"https:\/\/admomenta.com\/blog\/content-marketing-for-b2b-saas-a-comprehensive-strategy\/\">Content Marketing<\/a><\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Email Marketing<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Affiliate Marketing<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Influencer Marketing<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Moment Marketing<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\"><a href=\"https:\/\/admomenta.com\/blog\/mastering-on-page-seo-35-best-practices-for-website-optimization\/\">Search Engine Marketing<\/a><\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">SEO<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Retargeting and Remarketing<\/li>\n<\/ul>\n<p id=\"a3f0\" class=\"pw-post-body-paragraph qd qe qf lu b qg ami qi qj qk amj qm qn le amk qp qq lj aml qs qt lo amm qv qw qx fp bj\" data-selectable-paragraph=\"\">And I could go on and on.<\/p>\n<p id=\"af7c\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Just think about this scenario: <\/strong>You are lying on your sofa and thinking about buying a new Phone for your dad and bam, you got your mobile phone in your hand and start searching for the best phone you can get online. It is the magic of digital marketing that a customer receives his\/her desired products at once, and the business gets its customer at the same time.<\/p>\n<p id=\"8a10\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Now the biggest challenge comes when you plug your digital strategy into brand and growth.<\/p>\n<p id=\"d475\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The first and probably the most important thing that a lot of marketers miss while doing this is identifying the success metrics for yourself.<\/p>\n<p id=\"5171\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">What do you consider a success for a brand campaign? Or what does success look like for a growth campaign?<\/p>\n<p id=\"10b6\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Let\u2019s go deeper!<\/p>\n<p id=\"5b3a\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>For a brand campaign, typically we drive these KPIs \u2013<\/strong><\/p>\n<ul>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Impression share and CPM or CPI<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Growth in organic search for the brand<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Growth in direct traffic \u2014 to website (new and old visitors)<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Increase in average session time and page views on website with low bounce rate<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Incremental referral traffic<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Earned media value<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Share of voice<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Backlink success<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Social media engagement as a percentage of impressions<\/li>\n<\/ul>\n<p id=\"fb99\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Now if we want to achieve a healthy mix of high impression share, engagement on social media and growth in website visits what do we need to do on digital media?<\/p>\n<ol>\n<li id=\"8697\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Identify the media in terms of your social strategy with your audience set \u2014 This could be Instagram \/ Facebook or LinkedIn if you are a B2B brand<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Design a crisp messaging and communication<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Make the story look real<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Use paid marketing effectively \u2014 with a broad TG and engagement first approach<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Launch<\/li>\n<\/ol>\n<p id=\"e754\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Give yourself 3 months period to analyze what is right and what went wrong. Recalibrate and launch again!<\/p>\n<p id=\"6fe1\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Use strategic giveaways that increase your brand connect and engagement. Tweet chats is a great example of this.<\/p>\n<p id=\"3d68\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><em class=\"xm\">Closer to my experience I remember being a part of brand campaign for Vodafone where ZooZoos were being brought back into action. The value proposition was the MyVodafone App and we created a messaging highlighting the strongest features of the app, weaved into a story with zoozoos. The campaign was a great brand success with an excellent spike in website visits and organic searches for the brand.<\/em><\/p>\n<p id=\"fe40\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The best thing about digital is that it is iterative! And that is the essence of growth marketing. Therefore, these factors that you track change when you talk about Growth Marketing.<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Cost per Lead<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Conversion Rate (or Goal Completion Rate)<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Cost per conversion<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">CTR or Click through rate<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Incremental Sales<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Purchase Funnel \u2014 increase in percentage movement from one part of funnel to other<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Customer Lifetime Value<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Return on Investment (ROI)<\/li>\n<\/ul>\n<p id=\"e727\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Now if we want to achieve a healthy mix of leads, impressions, funnel optimization &amp; what all do we need to do on digital?<\/p>\n<ol>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Identify the precise audience set you want to go after. While brand marketing is about carpet bombing, growth marketing is about sharp shooting<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Design a compelling message with a clear Call to Action<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Mark out the value prop clearly depending on the funnel position of your prospect<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Effective paid marketing with precise TG set<\/li>\n<li class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\">Launch. Iterate. Correct. Relaunch<\/li>\n<\/ol>\n<p id=\"5ce9\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The key difference between brand and growth is that growth marketing is highly iterative where the scope of \u2018learn, rehash and reiterate\u2019 is immense.<\/p>\n<p id=\"d150\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">One of the best growth marketing campaigns I was a part of was the activation of the Aon brand in the South-East Asia market. The challenge was to influence all parts of sales funnel to go with incremental top of the funnel activity. We built a solid proposition for the market, clear CTA, and used LinkedIn as our Growth Channel. Within 6 months, we could see a movement in the funnel and dollars coming into the business. Nothing works like a good growth plan!<\/p>\n<p id=\"20e5\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Another one that comes to my head was again for the MyVodafone App. The goal was to increase the customer base by 30% in a month on the app. We designed a unique campaign with the Pug as a central figure and asked customers to look for the pug on the app. Each day a lucky user was rewarded with an iPhone. 30 days in, we were looking at a 35% increase in users with a 20% increase in overall revenues.<\/p>\n<p id=\"5a56\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">So the next time you are thinking of a long-term marketing strategy for your product or service, make sure you get a healthy mix of both Brand and Growth flavors as one without the other will make sure you are not firing on all cylinders.<\/p>\n<h2 id=\"c6c6\" class=\"alc ald qf be ale agr alf ags kz agu alg agv ld zr alh aip aiq zu ali air ais zx alj ait aiu alk bj\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong class=\"al\">Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"alc ald qf be ale agr alf ags kz agu alg agv ld zr alh aip aiq zu ali air ais zx alj ait aiu alk bj\">Brand Marketing increases the potential energy for revenue. It prepares your users to convert at a higher rate in the future. <span style=\"font-family: var(--global-body-font-family); font-size: 17px; font-weight: 400;\">Growth Marketing converts that potential energy into kinetic. It hastens the purchases. <\/span>For a successful marketing calendar, you need a healthy mix of brand and growth marketing efforts.<\/p>\n<p id=\"a7a5\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Each of the two work on same underlying principles but moves different metrics \u2014 if you are looking at incremental awareness you need to drive more visits to your website or see incremental growth in organic search of your brand as success metrics. And that is where a good brand marketing strategy and storytelling needs to be in place<\/p>\n<p id=\"5a6f\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">If on the other hand you are looking at incremental sales as an immediate result, with an increase in customer lifetime value and lead or <a href=\"http:\/\/blog.admomenta.com\/uncategorized\/a-lot-of-demand-for-demand-generation\/\">demand generation<\/a>, growth marketing strategy needs to be in place \u2014 with incremental leads and conversions being your north star metric.<\/p>\n<p id=\"2b7a\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">If these two hold hands and work together, that is where the magic happens. But maybe that is for another day.<\/p>\n<p data-selectable-paragraph=\"\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4249\" class=\"elementor elementor-4249\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the primary difference between brand marketing and growth marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">Brand marketing focuses on building and maintaining a long-term image and identity for a company. It aims to create a strong, recognizable brand that resonates with audiences over time. Growth marketing, on the other hand, is centered around strategies designed to achieve rapid growth and increase user acquisition through data-driven tactics. While brand marketing is about perception and loyalty, growth marketing is about measurable results and scaling quickly.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do brand marketing and growth marketing contribute to a company\u2019s success?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">Brand marketing contributes to a company\u2019s success by establishing a strong, memorable brand presence that fosters trust and loyalty among consumers. It helps differentiate the company from competitors and creates emotional connections with the audience. Growth marketing, however, drives immediate results by using analytics and experimentation to optimize campaigns for maximum user acquisition and revenue. Both strategies are crucial, but they serve different roles in a company\u2019s overall success.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can a company effectively combine brand and growth marketing strategies?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">Yes, a company can effectively combine brand and growth marketing strategies. Integrating both approaches allows a company to build a strong brand identity while also driving immediate growth. For instance, while growth marketing can bring in new customers quickly, brand marketing ensures that these customers perceive the company positively and remain loyal. Combining these strategies creates a balanced approach that supports both long-term brand equity and short-term business objectives.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Which strategy is better for a startup or a new business?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">For a startup or new business, growth marketing may initially be more effective due to its focus on rapid user acquisition and scaling. Startups often need to quickly establish a customer base and generate revenue to stay competitive. However, incorporating elements of brand marketing early on can also be beneficial to build a strong foundation and foster brand recognition. Balancing immediate growth with long-term brand building can set a startup up for sustained success.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can companies measure the success of brand marketing versus growth marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">The success of brand marketing is often measured through metrics such as brand awareness, brand loyalty, and consumer perception. Surveys, focus groups, and brand tracking studies can provide insights into how well a brand is performing. In contrast, growth marketing success is typically measured using metrics like user acquisition rates, conversion rates, and return on investment (ROI). Analytics tools and performance data help assess the effectiveness of growth marketing campaigns. Both types of metrics are important for evaluating the overall impact of marketing strategies.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the primary difference between brand marketing and growth marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Brand marketing focuses on building and maintaining a long-term image and identity for a company. 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And I couldn\u2019t help but remember a quote I read sometime back about brand and growth marketing which took me back to my Science days. Brand Marketing increases the potential energy for revenue. It prepares&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Marketing vs Growth Marketing - Who Wins?<\/title>\n<meta name=\"description\" content=\"Compare brand marketing and growth marketing strategies. 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Understand their benefits, limitations, and how to balance both for optimal business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Momenta Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T08:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T13:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2024\/08\/Brand-Vs-Growth-Marketing-Who-Wins.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siddhart Grover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siddhart Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Marketing vs Growth Marketing - Who Wins?","description":"Compare brand marketing and growth marketing strategies. 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