{"id":628,"date":"2023-09-11T08:09:27","date_gmt":"2023-09-11T08:09:27","guid":{"rendered":"http:\/\/blog.admomenta.com\/?p=628"},"modified":"2024-08-06T18:35:44","modified_gmt":"2024-08-06T13:05:44","slug":"the-next-big-thing-in-marketing","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/the-next-big-thing-in-marketing\/","title":{"rendered":"The Next Big Thing in Marketing?"},"content":{"rendered":"<p id=\"1798\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong class=\"lu kv\"><em class=\"xm\">De-glamourizing Building an Audience. <\/em><\/strong>Building a <a href=\"http:\/\/blog.admomenta.com\/uncategorized\/the-power-of-brand-marketing\/\">brand<\/a> isn\u2019t \u201csexy\u201d. Generating leads or traffic isn\u2019t \u201ccool\u201d. Neither is building an audience. It seems all glamourous on the outside. Then why are we talking about this? Because we are slowly stepping into a creator economy \u2014 one made up of platforms, enabling people to live off their dream jobs!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/the-next-big-thing-in-marketing\/#What_then_is_the_trick\" title=\"What then is the trick?\">What then is the trick?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/the-next-big-thing-in-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p id=\"7c87\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The battle then becomes for catching attention or building a loyal audience to gain an advantage.<\/p>\n<p id=\"0d25\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">But building an audience is hard. It is much like running a business. Think about the first sale you made. It could be anything from a pencil, a pen, a packet of fries, or a SaaS product. More often than not, you will realize it was a relationship sale. It would surely have been more consultative than transactional. Similar is the case with building audiences. The first few people following you (or signing up) will be because of a value add. It will never be transactional.<\/p>\n<p id=\"a1f4\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">A lot of people confuse this with money. We, as a society have been programmed to exchange money for value add. In the case of audiences, this currency is time (at least to start off). Why should an individual give time to your content or to what you have to say? Because you can add value.<\/p>\n<p id=\"ed34\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The most important factor for building an audience (or even a business for that matter) is finding your niche. If you are starting a restaurant, you have to make a certain dish as your specialty. Once people come in, you call sell them the sides too, and thereby grow your menu. It is much the same with building an audience. You have to find your niche \u2014 the area that you know best about and one that you love talking about \u2014 your special dish. Once people get interested and they are enough in number, you can expand your menu (or talking points).<\/p>\n<p id=\"82b9\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Interestingly, adding value alone is not enough. You need to know where to find the people who may need your insights or knowledge. In this case, the right platform.<\/p>\n<p id=\"ddb8\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Audiences are built on the back of two kinds of platforms \u2014\u00a0Open\u00a0and\u00a0Owned.<\/strong><\/p>\n<p id=\"9276\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Open Platforms \u2013<\/strong><\/p>\n<ul>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Facebook<\/em><\/li>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Instagram<\/em><\/li>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">LinkedIn<\/em><\/li>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Twitter<\/em><\/li>\n<\/ul>\n<p id=\"0344\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\"><strong>Owned Platforms \u2013<\/strong><\/p>\n<ul>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Email<\/em><\/li>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Personal Website<\/em><\/li>\n<li><em class=\"xm\" style=\"font-family: var(--global-body-font-family);\">Podcast<\/em><\/li>\n<\/ul>\n<p id=\"f1a4\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Open Platforms are like the Stars on the BCG matrix. They help you grow your audience. They help you reach the unchartered territory. But they require a lot of input \u2014 in effort and sometimes in money.<\/p>\n<p id=\"9e51\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Owned platforms on the list above are like the Cash Cows on the BCG Matrix. They will keep you engaged with your audience and make sure you are top of mind. They will always deliver more value for less input.<\/p>\n<h2 id=\"b140\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\"><span class=\"ez-toc-section\" id=\"What_then_is_the_trick\"><\/span>What then is the trick?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"ffc2\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The one philosophy that has worked for the best creators of this generation is \u2014\u00a0<em class=\"xm\">Grow your audience on open platforms. Build relationships on owned ones.<\/em><\/p>\n<p id=\"f27d\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Never allow an open platform to control your reach. Ex-President of the United States Donald Trump is a classic example. He had a massive following across social media (especially Twitter) but since the control was not in his own hands, he lost the audience. Had he converted this audience onto owned platforms, imagine what could have been possible? The world might just have been a different place.<\/p>\n<p id=\"810e\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Now coming to the next and rather important question \u2014 do ads help? The short answer is yes (if you have money).<\/p>\n<p id=\"358a\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The longer and more complex answer is, you should know who to reach out to. You cannot be talking about English Football and reaching out to a middle-aged female from Maharashtra. The person you are reaching out to should be well versed or interested in your domain of expertise, and willing to subscribe. The bottom-line again is, he\/she should be willing to pay you in time to read\/watch your content. Only then will you be able to charge him in dollars in the future.<\/p>\n<p id=\"5360\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">The audience you have access to are the warmest leads you can ever get. They want to listen to what you say. They value your opinion and your thought process. Your word to them will carry weight.<\/p>\n<p id=\"c2e2\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">Building an audience is often confused as just an art. It also has science at play. The job of an artist is to put out his vision of the world, whether on a canvas or on paper in cinematic viewing. The job of a scientist is to analyze and then put out what will help the larger audiences in living their lives in a better way.<\/p>\n<p id=\"04f8\" class=\"pw-post-body-paragraph qd qe qf lu b qg xh qi qj qk xi qm qn le xj qp qq lj xk qs qt lo xl qv qw qx fp bj\" data-selectable-paragraph=\"\">If you can help people in easing up their job and in effect not lose the vision of the artist, you will surely build a solid audience base. And having a loyal audience is priceless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-selectable-paragraph=\"\">In the creator economy, building an audience isn&#8217;t glamorous, but it&#8217;s essential. It&#8217;s about providing value, not just transactions. Find your niche and offer something valuable to gain followers. Open platforms like Facebook reach a broad audience but demand effort. Owned platforms like email offer lasting engagement. Grow on open platforms, build relationships on owned ones. Ads can help if targeted to your niche. Building an audience is both art and science. Provide value while staying true to your vision. A loyal audience is the ultimate reward in the evolving creator landscape.<\/p>\n<p data-selectable-paragraph=\"\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4313\" class=\"elementor elementor-4313\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is 'The Next Big Thing in Marketing'?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">The next big thing in marketing refers to the upcoming trends and innovations that are expected to transform the way businesses approach marketing. This could include new technologies, strategies, or platforms that offer more effective ways to reach and engage with customers. Examples might include advancements in artificial intelligence, personalized marketing, and new social media trends.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can businesses stay ahead of these marketing trends?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">To stay ahead of marketing trends, businesses should continuously monitor industry news, attend relevant conferences and webinars, and invest in ongoing education for their marketing teams. Adopting a flexible marketing strategy that can quickly incorporate new tools and approaches is also crucial. Additionally, leveraging data analytics can help identify emerging trends and consumer behaviors early on.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What role does technology play in the future of marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">Technology plays a significant role in the future of marketing by providing new tools and platforms to reach and engage with audiences more effectively. Innovations such as artificial intelligence, machine learning, and big data analytics enable more personalized and targeted marketing campaigns. Virtual and augmented reality, as well as advancements in mobile technology, also offer new ways to interact with customers and create immersive brand experiences.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How important is personalized marketing in the upcoming trends?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">Personalized marketing is extremely important in the upcoming trends because consumers increasingly expect tailored experiences that cater to their individual needs and preferences. With the help of AI and data analytics, businesses can create highly customized marketing messages that resonate with specific audience segments, leading to higher engagement rates and better conversion outcomes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are some examples of the next big thing in marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">Some examples of the next big thing in marketing include the use of AI-powered chatbots for customer service, immersive experiences through virtual and augmented reality, and the rise of influencer marketing on emerging social media platforms. Additionally, the integration of blockchain technology for secure and transparent marketing transactions, and the growing importance of sustainability and social responsibility in brand messaging, are also noteworthy trends shaping the future of marketing.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is 'The Next Big Thing in Marketing'?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The next big thing in marketing refers to the upcoming trends and innovations that are expected to transform the way businesses approach marketing. This could include new technologies, strategies, or platforms that offer more effective ways to reach and engage with customers. 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Additionally, the integration of blockchain technology for secure and transparent marketing transactions, and the growing importance of sustainability and social responsibility in brand messaging, are also noteworthy trends shaping the future of marketing.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39417e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d39417e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb95496\" data-id=\"cb95496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De-glamourizing Building an Audience. Building a brand isn\u2019t \u201csexy\u201d. Generating leads or traffic isn\u2019t \u201ccool\u201d. Neither is building an audience. It seems all glamourous on the outside. Then why are we talking about this? Because we are slowly stepping into a creator economy \u2014 one made up of platforms, enabling people to live off their&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Next Big Thing in Marketing | Trends &amp; Insights<\/title>\n<meta name=\"description\" content=\"Discover emerging trends and innovations shaping the future of marketing. Stay ahead with insights on the next big thing in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admomenta.com\/blog\/the-next-big-thing-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Next Big Thing in Marketing | Trends &amp; Insights\" \/>\n<meta property=\"og:description\" content=\"Discover emerging trends and innovations shaping the future of marketing. Stay ahead with insights on the next big thing in the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/admomenta.com\/blog\/the-next-big-thing-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Momenta Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T08:09:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T13:05:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/admomenta.com\/blog\/wp-content\/uploads\/2024\/08\/The-Next-Big-Thing-in-Marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siddhart Grover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siddhart Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Next Big Thing in Marketing | Trends & Insights","description":"Discover emerging trends and innovations shaping the future of marketing. 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