{"id":5167,"date":"2026-08-13T13:43:07","date_gmt":"2026-08-13T08:13:07","guid":{"rendered":"https:\/\/admomenta.com\/blog\/?p=5167"},"modified":"2026-08-14T13:48:00","modified_gmt":"2026-08-14T08:18:00","slug":"linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/","title":{"rendered":"LinkedIn Video Ads Best Practices: 5 Video Scripts That Book Demo Calls"},"content":{"rendered":"<p><b>TL; DR:<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Direct_Answer_What_Makes_LinkedIn_Video_Ads_Book_Demo_Calls\" title=\"Direct Answer: What Makes LinkedIn Video Ads Book Demo Calls?\">Direct Answer: What Makes LinkedIn Video Ads Book Demo Calls?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#What_Are_LinkedIn_Video_Ads\" title=\"What Are LinkedIn Video Ads?\">What Are LinkedIn Video Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Why_LinkedIn_Video_Ads_Matter_for_Modern_Businesses\" title=\"Why LinkedIn Video Ads Matter for Modern Businesses\">Why LinkedIn Video Ads Matter for Modern Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#How_LinkedIn_Video_Ads_Work\" title=\"How LinkedIn Video Ads Work\">How LinkedIn Video Ads Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Key_Benefits_of_B2B_Video_Advertising\" title=\"Key Benefits of B2B Video Advertising\">Key Benefits of B2B Video Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Common_B2B_Video_Advertising_Mistakes\" title=\"Common B2B Video Advertising Mistakes\">Common B2B Video Advertising Mistakes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#1_Starting_with_the_company_introduction\" title=\"1. Starting with the company introduction\">1. Starting with the company introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#2_Targeting_too_broadly\" title=\"2. Targeting too broadly\">2. Targeting too broadly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#3_Listing_product_features\" title=\"3. Listing product features\">3. Listing product features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#4_Using_one_script_across_the_funnel\" title=\"4. Using one script across the funnel\">4. Using one script across the funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#5_Offering_a_demo_without_explaining_its_value\" title=\"5. Offering a demo without explaining its value\">5. Offering a demo without explaining its value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#6_Ignoring_the_landing_page\" title=\"6. Ignoring the landing page\">6. Ignoring the landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#7_Optimising_only_for_views\" title=\"7. Optimising only for views\">7. Optimising only for views<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Best_Practices_for_LinkedIn_Video_Ads_5_Scripts_to_Test\" title=\"Best Practices for LinkedIn Video Ads: 5 Scripts to Test\">Best Practices for LinkedIn Video Ads: 5 Scripts to Test<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Script_1_The_Costly_Problem_Script\" title=\"Script 1: The Costly Problem Script\">Script 1: The Costly Problem Script<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Script_2_Workflow_Improvement_Script\" title=\"Script 2: Workflow Improvement Script\">Script 2: Workflow Improvement Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Script_3_The_Benchmark_Script\" title=\"Script 3: The Benchmark Script\">Script 3: The Benchmark Script<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Script_4_The_Objection-Handling_Script\" title=\"Script 4: The Objection-Handling Script\">Script 4: The Objection-Handling Script<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Script_5_Customer_Outcome_Script\" title=\"Script 5: Customer Outcome Script\">Script 5: Customer Outcome Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#LinkedIn_Video_Ads_Strategy_for_B2B_Brands\" title=\"LinkedIn Video Ads Strategy for B2B Brands\">LinkedIn Video Ads Strategy for B2B Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Why_Choose_Ad_Momenta_for_LinkedIn_Video_Ads\" title=\"Why Choose Ad Momenta for LinkedIn Video Ads?\">Why Choose Ad Momenta for LinkedIn Video Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Ad_Momenta_can_help_brands\" title=\"Ad Momenta can help brands:\">Ad Momenta can help brands:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-best-practices-5-video-scripts-that-book-demo-calls\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">The blog is aimed at B2B marketing leaders, demand generation teams, founders, sales leaders, agencies, and businesses using LinkedIn video ads to generate qualified leads and book demo calls.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong LinkedIn video ads begin with the buyer\u2019s problem:<\/b><span style=\"font-weight: 400;\"> The opening three seconds should clearly identify the target audience, highlight an expensive business challenge, or communicate a desirable outcome instead of starting with a company introduction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign messaging should match buyer awareness:<\/b><span style=\"font-weight: 400;\"> Cold audiences need problem-led content, while warmer and retargeted prospects should receive benchmarks, customer proof, implementation details, objection-handling content, or assessment offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A valuable offer performs better than a generic demo CTA:<\/b><span style=\"font-weight: 400;\"> Brands should offer prospects something useful, such as a campaign audit, benchmark review, workflow analysis, pipeline review, or customised recommendation, rather than simply saying \u201cBook a demo.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Success should be measured through business outcomes:<\/b><span style=\"font-weight: 400;\"> Instead of focusing only on views, impressions, or video completion rates, brands should track qualified meetings, accepted leads, landing-page conversions, sales opportunities, lead quality, and feedback from the sales team.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B buyers are not going to book a demo just because a video is slick. They reply when the message is a real business problem, presents believable value, and is useful for the next step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the best paid video campaigns require more than just good production. They must have focused positioning, a script tailored for the audience, proof, and a clear offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide details how to create campaigns that will create meaningful conversations, not just views.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Direct_Answer_What_Makes_LinkedIn_Video_Ads_Book_Demo_Calls\"><\/span><b>Direct Answer: What Makes LinkedIn Video Ads Book Demo Calls?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The following four attributes make for the best LinkedIn video ads: a wire-to-wire need, a definite business outcome, believable evidence, and one simple call to action. The first 3 seconds should convey who the message is for or what an expensive problem it solves. The middle should include the insight or solution, but not be a product tour. The conclusion should be valuable to the demo by providing a benchmark, audit, workflow review, or customized recommendation. Captions, matching scripts to the awareness of buyers, and testing various hooks before altering the full campaign are also strong campaign characteristics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_LinkedIn_Video_Ads\"><\/span><b>What Are LinkedIn Video Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video ads on LinkedIn are paid video creatives that are displayed to professional users based on factors like role, seniority, industry, company size, skills, and account lists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B brands take advantage of them to engage buyers, foster trust, market resources, lead generation, and request demo bookings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to have a format that the audience feels is a valuable business message, not a generic commercial.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_LinkedIn_Video_Ads_Matter_for_Modern_Businesses\"><\/span><b>Why LinkedIn Video Ads Matter for Modern Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In B2B, the offer is often more complex and requires more explanation than you can give in a static image. Video can provide positioning, product context, proof, and personality all in one succinct message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also assists buyers as they make their way towards the landing page to assess relevance, risk, implementation effort, and business impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can increase brand awareness, quality of leads, consistency of sales messages in advertisements, outreach, presentation, and website materials.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_LinkedIn_Video_Ads_Work\"><\/span><b>How LinkedIn Video Ads Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A practical campaign process includes five steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define the buying audience:<\/b><span style=\"font-weight: 400;\"> Identify the main buyer, influencer, user, and blocker.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose one objective:<\/b><span style=\"font-weight: 400;\"> Decide whether the video should educate, retarget, generate leads, or book demos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Match buyer awareness:<\/b><span style=\"font-weight: 400;\"> Use problem-led messages for cold audiences and proof-led messages for warmer prospects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create one conversion path:<\/b><span style=\"font-weight: 400;\"> Keep the ad, landing page, form, and sales follow-up aligned.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test one variable at a time:<\/b><span style=\"font-weight: 400;\"> Test hooks first, followed by proof, offers, and calls to action.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Key_Benefits_of_B2B_Video_Advertising\"><\/span><b>Key Benefits of B2B Video Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Explain complex offers:<\/b><span style=\"font-weight: 400;\"> Make a complicated product, service, or workflow as simple as possible, but do not need a lengthy initial interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Form buyer relevance:<\/b><span style=\"font-weight: 400;\"> Talk about the viewer&#8217;s role, industry, growth stage, or operational challenge.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create visible expertise:<\/b><span style=\"font-weight: 400;\"> Have founders, specialists, customers, or product teams build up expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make lead qualification more precise:<\/b><span style=\"font-weight: 400;\"> Clearly define what the perfect customer looks like and ensure that poor-fits don&#8217;t respond to your messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting support:<\/b><span style=\"font-weight: 400;\"> Push engaged viewers to proof, comparisons, assessments, or demo offers.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Common_B2B_Video_Advertising_Mistakes\"><\/span><b>Common B2B Video Advertising Mistakes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Starting_with_the_company_introduction\"><\/span><b>1. Starting with the company introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The problem of the buyer should come before the logo, the company history, or a long introduction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first few seconds of a video determine whether or not the viewer will watch it. Begin with a problem they are aware of or a desired result.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Targeting_too_broadly\"><\/span><b>2. Targeting too broadly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Typically, many industries, many company sizes, many roles, and many use cases result in generic scripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A focused audience can make the message address specific problems, objections, and priorities. This can also enhance the quality of conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Listing_product_features\"><\/span><b>3. Listing product features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People recall results and evidence more readily than specifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than stating capabilities, describe changes for the customer. This might be increased reporting, reduced acquisition costs, decreased number of manual steps, or increased visibility into the pipeline.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Using_one_script_across_the_funnel\"><\/span><b>4. Using one script across the funnel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a difference between the amount of education and evidence required for cold and warm audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A problem-led insight might be required for a cold prospect. A retargeted prospect might also be interested in some customer proof, clarity of implementation, or some comparison.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Offering_a_demo_without_explaining_its_value\"><\/span><b>5. Offering a demo without explaining its value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The term \u201cBook a demo\u201d is not a compelling offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outline for the prospect what they will learn, review, compare, or receive during the call. The demo should be a discussion of the business, not a sales pitch.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Ignoring_the_landing_page\"><\/span><b>6. Ignoring the landing page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lack of matching information on the video vs landing page is a lack of trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The landing page should reiterate the same promise, with the same language, address common questions, and remain concise.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Optimising_only_for_views\"><\/span><b>7. Optimising only for views<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High video views do not automatically indicate qualified demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track booked meetings, accepted leads, opportunity creation, landing-page conversion rate, and feedback from the sales team.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_LinkedIn_Video_Ads_5_Scripts_to_Test\"><\/span><b>Best Practices for LinkedIn Video Ads: 5 Scripts to Test<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use a simple structure:<\/span><\/p>\n<p><b>Hook, problem, insight, proof, offer, and call to action.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One key concept per video, captions, and the start of the video must be intelligible without audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These LinkedIn ad scripts can be customized for SaaS, professional services, consulting, HR, financial services, logistics, technology, and more B2B-based ads.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Script_1_The_Costly_Problem_Script\"><\/span><b>Script 1: The Costly Problem Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Hook:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might not have a lead problem; you may have a conversion-quality problem.<\/span><\/p>\n<p><b>Body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When your sales team rejects a lot of enquiries, it&#8217;s likely because of positioning, targeting, offer, or qualification. We help B2B teams spot where poor-fit leads come into the sales process and where qualified prospects leave.<\/span><\/p>\n<p><b>CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Schedule a pipeline review and discover the largest gap.<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This script goes against the grain and directly links the campaign to lead quality and sales results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Script_2_Workflow_Improvement_Script\"><\/span><b>Script 2: Workflow Improvement Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hook:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTasks that take three days can be completed in 30 minutes.\u201d<\/span><\/p>\n<p><b>Body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most teams don&#8217;t need another tool; they need a simpler process across data, decisions, and execution \u2013 the proper workflow can cut down repetitive work and enable teams to respond quicker.<\/span><\/p>\n<p><b>CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAsk for a re-workflow analysis of your existing process.\u201d<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It transforms something complicated into something usable and functional.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Script_3_The_Benchmark_Script\"><\/span><b>Script 3: The Benchmark Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hook:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s compare your campaign results with other B2B brands.<\/span><\/p>\n<p><b>Body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Without fitting your audience, strength of your offer, conversion flow, and context of your leads, cost per lead is in and of itself meaningless. A benchmark review can help you determine where you are performing well and where you may have a budget leak.<\/span><\/p>\n<p><b>CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSchedule a benchmark call and take your up-to-the-minute campaign stats.\u201d<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The prospect is not just given the usual product demonstration, but is instead given a useful evaluation.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Script_4_The_Objection-Handling_Script\"><\/span><b>Script 4: The Objection-Handling Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Hook:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you already have an agency or in-house team, \u201cIt may still be of assistance.\u201d<\/span><\/p>\n<p><b>Body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA second strategic perspective can reveal positioning gaps, media effectiveness, creative fatigue, and\/or conversion quality issues without interfering with your current system.\u201d<\/span><\/p>\n<p><b>CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHave an independent campaign review.\u201d<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is a common objection and takes away that requirement from the prospect.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Script_5_Customer_Outcome_Script\"><\/span><b>Script 5: Customer Outcome Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hook:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The intent wasn&#8217;t about generating more leads; it was generating more sales-ready conversations.<\/span><\/p>\n<p><b>Body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The campaign was successful in engaging a smaller audience, presenting a clearer problem, and providing an offer that enabled prospects to assess the viability of their strategy. This provided marketing and sales a better ground to engage in qualified conversations.<\/span><\/p>\n<p><b>CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSchedule a strategy call to determine which of your buyer messages is best.\u201d<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It moves after it&#8217;s positioned the quality of the lead or the business impact over the platform-level metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drive campaigns with landing pages that clearly communicate to the audience the use case, process, outcomes, limitations, and common questions for better visibility in Google and AI search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supporting content is important because it provides search engines with context about the offer and provides prospects with context to make a decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the LinkedIn Video Ads Strategy for B2B Brands eBook to learn how to maximize your ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn_Video_Ads_Strategy_for_B2B_Brands\"><\/span><b>LinkedIn Video Ads Strategy for B2B Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The financial leader might focus on risk and return. A marketing leader might be concerned with pipeline, attribution costs, and acquisition costs. The operations leader might have a greater interest in implementation, efficiency, and integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make distinct messages for each decision aspect, then sequence the campaign:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a problem-led video for cold audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discuss an insight or benchmark video with an engaged audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create proof or objection handling content for retargeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a demonstration\/assessment offer to prospects that have proven to be high intent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B brands need to link campaign results to feedback from sales, as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discuss who sets appointments, who moves forward, what objections keep coming up, and what messages bring serious discussions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These insights are typically more beneficial than optimizing just for engagement or video completion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Choose_Ad_Momenta_for_LinkedIn_Video_Ads\"><\/span><b>Why Choose Ad Momenta for LinkedIn Video Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad Momenta views paid video as a piece of a larger growth system, and not a one-off piece of creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We make it easy for brands to find their positioning, create a differentiated brand, craft content that resonates, and drive performance campaigns that convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We bridge campaign strategy and website journeys, website conversion optimisation, and lead-quality feedback. It enables B2B teams to generate better-quality leads and convert quality leads, and to develop momentum through working together on positioning, branding, and marketing efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Momenta_can_help_brands\"><\/span><b>Ad Momenta can help brands:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at the most robust audience, problem, and campaign offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transform complex positioning into clear and simple video messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create differentiated branding and creative ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create scripts for various levels of buyer awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct performance campaigns for actionable conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize landing pages, forms, and lead generation journeys.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse lead quality with marketing and sales teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s not just about creating more ads. It&#8217;s about establishing a smoother and more uniform funnel from initial impression to qualified sale.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Great video campaigns don&#8217;t have to be expensive. They rely on audience understanding, a concise script, believable evidence, and a helpful point of action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test one buyer segment, then multiple hooks, and tweak the offer according to the results of lead quality and sales results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To position effectively, craft a campaign message and drive conversions, reach out to Ad Momenta to create a viable B2B video advertising strategy.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"5170\" class=\"elementor elementor-5170\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How long should a LinkedIn video ad be?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">The length of a B2B video is sufficient to convey one complete thought without going on and on. There&#8217;s room for many messages in 15-45 seconds, and longer for complex offers. Keep it relevant, stick to a story, and only have one call to action; don&#8217;t decide the length of the message first.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What should the first three seconds include?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">The opening needs to introduce what the audience is and the business problem or desired outcome. Include a direct question, costly mistake, useful insight, or specific operational challenge. Don&#8217;t build up a logo animation or lengthy introduction. As a viewer, it should quickly become clear the importance of the message to their role.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do LinkedIn video ads work for B2B lead generation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">Yes, when targeting, positioning, offer, and conversion path are aligned. Video helps to explain complicated services, build trust, and pre-qualify interest. Don&#8217;t measure success by impressions, views, or click-throughs; measure by qualified meetings, opportunity progression, landing page conversions, and sales feedback.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the best call to action for LinkedIn video advertising?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">The best call to action tells of the benefits of taking that step. Rather than just stating \u201cbook a demo\u201d, provide a benchmark review, account audit, workflow analysis, strategy session, or customised recommendations. This provides the prospect with a good reason to respond, and sets expectations for the conversation.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Should B2B brands use founder-led or animated videos?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">Either format is suitable. Trust, education, and thought leadership are served by founder-led or expert-led videos. Use animated or product-led videos for explaining process, data, workflow, or interface. Try out various formats of your message before deciding on a creative approach.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How long should a LinkedIn video ad be?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The length of a B2B video is sufficient to convey one complete thought without going on and on. There&#8217;s room for many messages in 15-45 seconds, and longer for complex offers. Keep it relevant, stick to a story, and only have one call to action; don&#8217;t decide the length of the message first.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What should the first three seconds include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The opening needs to introduce what the audience is and the business problem or desired outcome. Include a direct question, costly mistake, useful insight, or specific operational challenge. Don&#8217;t build up a logo animation or lengthy introduction. As a viewer, it should quickly become clear the importance of the message to their role.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Do LinkedIn video ads work for B2B lead generation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes, when targeting, positioning, offer, and conversion path are aligned. 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Try out various formats of your message before deciding on a creative approach.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39417e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d39417e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb95496\" data-id=\"cb95496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>TL; DR: The blog is aimed at B2B marketing leaders, demand generation teams, founders, sales leaders, agencies, and businesses using LinkedIn video ads to generate qualified leads and book demo calls. Strong LinkedIn video ads begin with the buyer\u2019s problem: The opening three seconds should clearly identify the target audience, highlight an expensive business challenge,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Video Ads: 5 Scripts That Book 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