{"id":4664,"date":"2026-03-09T11:07:55","date_gmt":"2026-03-09T05:37:55","guid":{"rendered":"https:\/\/admomenta.com\/blog\/?p=4664"},"modified":"2026-03-09T11:07:55","modified_gmt":"2026-03-09T05:37:55","slug":"linkedin-video-ads-strategy","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/","title":{"rendered":"LinkedIn Video Ads Strategy"},"content":{"rendered":"<p><b>TL:DR;<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Why_LinkedIn_Video_Ads_Matter_for_B2B\" title=\"Why LinkedIn Video Ads Matter for B2B\">Why LinkedIn Video Ads Matter for B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#When_to_Use_LinkedIn_Video_Ads\" title=\"When to Use LinkedIn Video Ads\">When to Use LinkedIn Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_1_Define_the_Goal_of_Your_LinkedIn_Video_Ads\" title=\"Step 1: Define the Goal of Your LinkedIn Video Ads\">Step 1: Define the Goal of Your LinkedIn Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_2_Structure_Your_Video_for_Maximum_Engagement\" title=\"Step 2: Structure Your Video for Maximum Engagement\">Step 2: Structure Your Video for Maximum Engagement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#High-Performing_Video_Structure\" title=\"High-Performing Video Structure\">High-Performing Video Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_3_Optimize_for_Silent_Viewing\" title=\"Step 3: Optimize for Silent Viewing\">Step 3: Optimize for Silent Viewing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_4_Target_the_Right_Audience\" title=\"Step 4: Target the Right Audience\">Step 4: Target the Right Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_5_Build_a_Funnel_Around_Video_Engagement\" title=\"Step 5: Build a Funnel Around Video Engagement\">Step 5: Build a Funnel Around Video Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_6_Combine_LinkedIn_Video_Ads_with_Lead_Gen_Forms\" title=\"Step 6: Combine LinkedIn Video Ads with Lead Gen Forms\">Step 6: Combine LinkedIn Video Ads with Lead Gen Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Step_7_Measure_the_Right_Metrics\" title=\"Step 7: Measure the Right Metrics\">Step 7: Measure the Right Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Common_Mistakes_in_LinkedIn_Video_Ads_Strategy\" title=\"Common Mistakes in LinkedIn Video Ads Strategy\">Common Mistakes in LinkedIn Video Ads Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Example_B2B_SaaS_LinkedIn_Video_Ads_Campaign\" title=\"Example: B2B SaaS LinkedIn Video Ads Campaign\">Example: B2B SaaS LinkedIn Video Ads Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#How_We_Build_LinkedIn_Video_Ads_at_Ad_Momenta\" title=\"How We Build LinkedIn Video Ads at Ad Momenta\">How We Build LinkedIn Video Ads at Ad Momenta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">This guide is designed for B2B marketers, founders, and growth teams who want to use LinkedIn Video Ads strategically to generate qualified leads and pipeline not just views and engagement.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Builds Authority Faster in B2B<\/b><span style=\"font-weight: 400;\">: On LinkedIn, video helps simplify complex services, establish expert positioning, and capture attention in a crowded feed especially for industries with long sales cycles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategy Before Creative<\/b><span style=\"font-weight: 400;\">: Successful LinkedIn Video Ads require clear funnel alignment (awareness, lead gen, retargeting), strong 3\u20135 second hooks, short 30\u201360 second formats, silent optimization (captions), and clear CTAs tailored to campaign objectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting Turns Views into Pipeline<\/b><span style=\"font-weight: 400;\">: The real power of LinkedIn Video Ads comes from building custom audiences based on video engagement (25%, 50%, 75% views) and moving them into mid- and bottom-of-funnel offers like webinars, case studies, and demos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measure Revenue, Not Just Views<\/b><span style=\"font-weight: 400;\">: Video performance should be tracked beyond view counts focusing on cost per qualified lead, CRM-attributed pipeline, and revenue contribution to ensure campaigns drive real business growth.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video has ceased to be optional in business to business marketing. There is no skimming, attention is limited, and stationary advertisements are ignored. It is at this point that LinkedIn video advertisements are effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn video ads can create authority, describe services too complicated, and create high-quality leads when applied properly. However, there are numerous companies that use video campaigns without any clear strategy. The outcome is a costly and poor conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide outlines a full LinkedIn video ads plan, such as targeting, creative construction, funnel set-up, optimization hints, and converting opinions into real pipelines.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_LinkedIn_Video_Ads_Matter_for_B2B\"><\/span><b>Why LinkedIn Video Ads Matter for B2B<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn is a business social networking site. The decision-makers, managers, founders, and executives are the users. They read industry knowledge, case studies and business material on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is particularly effective in that it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster to gain trust than text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breaks complicated products down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases engagement rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotes funnel marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">During most B2B campaigns, LinkedIn video ads have better engagement rates than the static image ads. And involvement is not the aim. Strategy determines ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Use_LinkedIn_Video_Ads\"><\/span><b>When to Use LinkedIn Video Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn video ads would be best used in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thought leadership content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product demonstrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case study breakdowns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinar promotion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand awareness campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retargeting warm audiences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They especially work well in industries that have a longer sales cycle and education is essential.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Define_the_Goal_of_Your_LinkedIn_Video_Ads\"><\/span><b>Step 1: Define the Goal of Your LinkedIn Video Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whatever you want to accomplish, define your purpose before you make a single video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you aiming for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand awareness?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website conversions?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retargeting engagement?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The purpose of your message and campaign will depend on your purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of awareness campaigns, emphasis should be put on insight and value. In the case of lead generation, combine effective calls-to-action and irresistible propositions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Structure_Your_Video_for_Maximum_Engagement\"><\/span><b>Step 2: Structure Your Video for Maximum Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many LinkedIn video ads fail because they take too long to get to the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have about 3\u20135 seconds to capture attention.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"High-Performing_Video_Structure\"><\/span><b>High-Performing Video Structure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First 5 seconds:<\/b><span style=\"font-weight: 400;\"> Strong hook. Identify a clear problem or bold statement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Middle section: <\/b><span style=\"font-weight: 400;\">Value and insight. Provide actionable advice, data, or a clear explanation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Final section:<\/b><span style=\"font-weight: 400;\"> Call to action. Direct viewers to download, register, book, or learn more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep videos short. In most B2B campaigns, 30\u201360 seconds performs best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Longer videos can work for deep education, but short-form content usually drives better completion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Optimize_for_Silent_Viewing\"><\/span><b>Step 3: Optimize for Silent Viewing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of LinkedIn users do not listen to videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear captions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-screen text highlights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual cues<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensure that your message does not require audio to make sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is professional quality and there is authenticity. Corporate videos which are too polished are unlikely to perform as well as founder-led or expert-led videos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Target_the_Right_Audience\"><\/span><b>Step 4: Target the Right Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the largest strengths of LinkedIn video ads is targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seniority levels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account-based targeting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Few too many filters will not confuse your audience. Revise on performance data and then start expanding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tend to suggest that decision-makers and managers be not placed in the same campaign to see the difference in the message.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Build_a_Funnel_Around_Video_Engagement\"><\/span><b>Step 5: Build a Funnel Around Video Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retargeting is one of the strongest tactics that exist in LinkedIn video ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Form personal audiences depending on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video views (25%, 50%, 75% completion)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website visits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then transfer these active users to mid- or bottom-of-funnel deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top of Funnel: video educational industry insight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Middle of funnel: Case study video or webinar invite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottom of Funnel: Strategies or demo call offer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This systematic process enhances the conversion rates and saves on expenditure.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Combine_LinkedIn_Video_Ads_with_Lead_Gen_Forms\"><\/span><b>Step 6: Combine LinkedIn Video Ads with Lead Gen Forms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn Lead Gen Forms are compatible with video campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having created awareness by video, retarget the prospects with a lead form campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This decreases the friction and raises the completion rate of the form since they are already aware of your message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video engagement with retargeting lead generation is often found to be lower cost per qualified lead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_7_Measure_the_Right_Metrics\"><\/span><b>Step 7: Measure the Right Metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A significant number of advertisers see the videos as a sole parameter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View-through rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per qualified lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipeline generated<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video campaigns must be measured not on vanity metrics but business impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We relate the performance of LinkedIn video ad to CRM data to get to the view of revenue impact.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_in_LinkedIn_Video_Ads_Strategy\"><\/span><b>Common Mistakes in LinkedIn Video Ads Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another mistake that is most likely to occur is the use of a video without a hook. Even in the case that the initial seconds are poor, the viewers scroll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other error is targeting direct sales messages to cold audiences. The top of the funnel is more efficient when it comes to educational material.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also advertisers who do not retarget the active viewers. Losing most of the potential value of video engagement loses a lot without retargeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, untested performance is restricted. Video creative fatigue occurs within a short time. It is necessary to test new hooks and formats on a regular basis.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Example_B2B_SaaS_LinkedIn_Video_Ads_Campaign\"><\/span><b>Example: B2B SaaS LinkedIn Video Ads Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The company we worked with was a B2B SaaS firm that was seeking to enhance its brand authority and lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We began with brief informational videos about challenges in the industry. These videos appealed to top managers of particular industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once we had engaged audiences, we retargeted the viewers with an invitation to a webinar. The webinar was a very robust promotion of a case study and product demonstration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The outcome was an increase in the number of webinar attendance and enhanced conversion rates compared to what was happening on the past static campaigns. Video content created a friendly atmosphere to the audience and made the decision phase less opposing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This LinkedIn video ads strategy in place made engagement achieve pipeline growth.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_We_Build_LinkedIn_Video_Ads_at_Ad_Momenta\"><\/span><b>How We Build LinkedIn Video Ads at Ad Momenta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We use LinkedIn video ads as a growth strategy and not a creative experiment:-<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our process includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining clear funnel goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coming up with powerful hooks and scripts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching niche B2B.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construction of retargeting buildings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking revenue impact<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We are interested in matching video content with business goals, where each campaign brings the prospects closer to conversion.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video ads on Linkedin can be the strongest tool in the B2B marketing in case it is used wisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video fosters trust, recounts complicated solutions, and enhances interaction. Nevertheless, it fails to bring results without structure, targeting and funnel alignment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to success is simple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with clear goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create strong hooks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target precisely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retarget engaged viewers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure revenue impact.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn video ads are more than awareness tools when they are implemented in the right way. They grow to be good sources of qualified leads and pipeline development.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4667\" class=\"elementor elementor-4667\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can you do video ads on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">Yes, LinkedIn gives the opportunity to businesses to run video advertisements via its Campaign Manager. The video advertisements may be shown in the feed, sponsored content, or other advertisement types. They are mostly applied in brand awareness, product promotion, lead generation and thought leadership. LinkedIn video advertisements are particularly effective in B2B marketing since you can target users according to job title, industry, company size, location, and others.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How much do 1,000 impressions cost on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">An average cost per 1,000 impressions (CPM) on LinkedIn is between 20-60 dollars, however, it may be above that, depending on your target, industry and competition. Social platforms such as LinkedIn tend to be more costly than other platforms due to their professional nature and specific possibilities of B2B targeting.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the 95-5 rule on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">According to the 95 -5 rule, there are only approximately 5 percent of your target market that is actively seeking to make a purchase at any given moment, and 95 percent are never yet ready to make a purchase. In LinkedIn, this translates to the fact that your content strategy must be directed at creating brand awareness and trust to the 95 and once they decide to make a purchase, this time around, your brand should be at the center stage.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is LinkedIn video feed gone?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">LinkedIn has not entirely eliminated video on the site, but has reconfigured the way in which video is displayed. Linked In does not have a special dedicated video feed but rather it places videos directly into the feed. Users still have an option of uploading native videos and video content keeps performing well when it is optimized to engage.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why did LinkedIn remove videos?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">The video posts were not completely removed in LinkedIn, but some features or formats that were not very successful, like standalone video tabs or experimental features, were terminated. The platform has the habit of updating its interface on a regular basis to focus on the type of content that attracts engagement and consistency with user behavior. Video is still a significant element of LinkedIn content.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can you do video ads on LinkedIn?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes, LinkedIn gives the opportunity to businesses to run video advertisements via its Campaign Manager. The video advertisements may be shown in the feed, sponsored content, or other advertisement types. They are mostly applied in brand awareness, product promotion, lead generation and thought leadership. 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Video Builds Authority Faster in B2B: On LinkedIn, video helps simplify complex services, establish expert positioning, and capture attention in a crowded feed especially&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-4664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Video Ads Strategy for B2B Growth<\/title>\n<meta name=\"description\" content=\"Learn a proven LinkedIn video ads strategy to boost engagement, generate B2B leads, and turn video views into a real pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Video Ads Strategy for B2B Growth\" \/>\n<meta property=\"og:description\" content=\"Learn a proven LinkedIn video ads strategy to boost engagement, generate B2B leads, and turn video views into a real pipeline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/admomenta.com\/blog\/linkedin-video-ads-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Momenta Blog\" \/>\n<meta property=\"article:published_time\" 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