{"id":4657,"date":"2026-03-06T18:21:05","date_gmt":"2026-03-06T12:51:05","guid":{"rendered":"https:\/\/admomenta.com\/blog\/?p=4657"},"modified":"2026-03-06T18:21:05","modified_gmt":"2026-03-06T12:51:05","slug":"linkedin-ads-vs-other-platforms-for-b2b","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/","title":{"rendered":"LinkedIn Ads vs Other Platforms for B2B"},"content":{"rendered":"<p><b>TL:DR;<\/b><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Why_Platform_Choice_Matters_in_B2B_Marketing\" title=\"Why Platform Choice Matters in B2B Marketing\">Why Platform Choice Matters in B2B Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#LinkedIn_Ads_for_B2B_The_Core_Strengths\" title=\"LinkedIn Ads for B2B: The Core Strengths\">LinkedIn Ads for B2B: The Core Strengths<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#When_LinkedIn_Ads_Work_Best\" title=\"When LinkedIn Ads Work Best\">When LinkedIn Ads Work Best<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Google_Ads_for_B2B_Capturing_Intent\" title=\"Google Ads for B2B: Capturing Intent\">Google Ads for B2B: Capturing Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Facebook_and_Instagram_Ads_for_B2B\" title=\"Facebook and Instagram Ads for B2B\">Facebook and Instagram Ads for B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#YouTube_and_Video_Platforms\" title=\"YouTube and Video Platforms\">YouTube and Video Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Cost_Comparison_LinkedIn_Ads_vs_Other_Platforms\" title=\"Cost Comparison: LinkedIn Ads vs Other Platforms\">Cost Comparison: LinkedIn Ads vs Other Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Lead_Quality_Comparison\" title=\"Lead Quality Comparison\">Lead Quality Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Full-Funnel_Strategy_Not_EitherOr\" title=\"Full-Funnel Strategy: Not Either\/Or\">Full-Funnel Strategy: Not Either\/Or<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Real-World_Example\" title=\"Real-World Example\">Real-World Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#When_to_Choose_LinkedIn_Ads\" title=\"When to Choose LinkedIn Ads\">When to Choose LinkedIn Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#When_Other_Platforms_May_Be_Better\" title=\"When Other Platforms May Be Better\">When Other Platforms May Be Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#How_We_Approach_all_Platform_Strategy_at_Ad_Momenta\" title=\"How We Approach all Platform Strategy at Ad Momenta\">How We Approach all Platform Strategy at Ad Momenta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">This guide is written for B2B founders, CMOs, and performance marketers who want to decide whether LinkedIn Ads or other platforms like Google and Meta deliver better ROI for their specific sales cycle and deal size.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn Ads Excel in Precision B2B Targeting<\/b><span style=\"font-weight: 400;\">: LinkedIn Ads allow targeting by job title, seniority, industry, company size, and even specific companies\u2014making them highly effective for enterprise sales, ABM, and high-ticket B2B solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads Capture High Intent, Not Job Roles<\/b><span style=\"font-weight: 400;\">: Google Ads are powerful for bottom-of-funnel demand capture through keyword searches, but they cannot filter decision-makers by professional attributes as precisely as LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meta Platforms Support Retargeting &amp; Awareness<\/b><span style=\"font-weight: 400;\">: Meta platforms like Facebook and Instagram offer lower-cost traffic and strong retargeting capabilities, but lack the professional targeting depth required for complex B2B decision-making.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best Results Come from Full-Funnel Integration<\/b><span style=\"font-weight: 400;\">: Instead of choosing one platform, high-performing B2B brands combine LinkedIn for authority and decision-maker reach, Google for high-intent conversions, and Meta for retargeting optimizing for revenue contribution rather than just cost per lead.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As far as B2B advertising is concerned, a question arises every other day: are LinkedIn ads better than others?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn is compared with Google Ads, Facebook Ads, and even new platforms, such as YouTube or Tik Tok by many businesses. Each platform has strengths. Each has limitations. It all depends on what you are trying to achieve, who and when you are selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we compare LinkedIn advertisements with other B2B websites such that you are able to determine which ones provide better ROI to invest your marketing budget.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Platform_Choice_Matters_in_B2B_Marketing\"><\/span><b>Why Platform Choice Matters in B2B Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B marketing does not resemble B2C. Sales cycles are longer. Deal sizes are larger. The decision making process includes various stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to this reason the platform you want to be on should enable you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target decision-makers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach specific industries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seniority and job title filter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complicated purchasing processes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not all platforms are specified to this degree of accuracy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_for_B2B_The_Core_Strengths\"><\/span><b>LinkedIn Ads for B2B: The Core Strengths<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn advertisements are constructed to focus on professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In LinkedIn, it is possible to target on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job function<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seniority level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific company names<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The intensity of this targeting is unrivalled in terms of B2B programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn advertisements also will be able to position your message within a profession. The users are all business minded and not personal browsing minded.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_LinkedIn_Ads_Work_Best\"><\/span><b>When LinkedIn Ads Work Best<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn advertisements are particularly effective at;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B SaaS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulting firms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enterprise services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruitment and HR services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-ticket B2B solutions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn ads can be used directly, in case the target audience is decision-makers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_for_B2B_Capturing_Intent\"><\/span><b>Google Ads for B2B: Capturing Intent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads work differently. Google does not target by job position, instead it captures search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high intent is demonstrated when a person is searching such things in Google as best CRM software in small business or enterprise cybersecurity solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads are powerful for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottom-of-funnel campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capturing existing demand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-intent keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct response marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But Google is not able to filter with ease based on job seniority or company size. You miss on capturing the right decision-maker, but not necessarily on intent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_and_Instagram_Ads_for_B2B\"><\/span><b>Facebook and Instagram Ads for B2B<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Meta platforms have sophisticated demographic and interest-based targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are useful for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remarketing the visitors of the web site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand awareness campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lookalike audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower-cost traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nonetheless, job title and seniority are not accurate in targeting as compared to LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is not always as specific and high-level as it is required in high-level B2B targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, Facebook ads will be effective in a multi-platform approach that includes LinkedIn ads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_and_Video_Platforms\"><\/span><b>YouTube and Video Platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube is good in brand awareness and education.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video content can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain complex services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand recall<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, once again, it is harder to focus on decision-makers specifically than in the case of LinkedIn ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube does not necessarily favor lead generation at the top of funnel strategies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost_Comparison_LinkedIn_Ads_vs_Other_Platforms\"><\/span><b>Cost Comparison: LinkedIn Ads vs Other Platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cost is one of the concerns of LinkedIn ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On LinkedIn, the cost per click is usually more expensive than Facebook or Google Display. Nevertheless, the cost is not an indicator of low ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an illustration, a single senior decision-maker click can be worth much more than two clicks by the general audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In B2B marketing, quality of leads is of more importance than the quantity.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Quality_Comparison\"><\/span><b>Lead Quality Comparison<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When comparing LinkedIn ads vs other platforms for B2B, lead quality is often the deciding factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn ads typically produce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher job title accuracy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger company alignment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better-fit prospects<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ads produce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High intent leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyers actively searching<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook often produces:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower-cost leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broader audience reach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best platform depends on your goal. If you need high-quality enterprise leads, LinkedIn ads usually outperform.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Full-Funnel_Strategy_Not_EitherOr\"><\/span><b>Full-Funnel Strategy: Not Either\/Or<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B strategies that have been the most successful are not dependent on a single platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, we recommend:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top of Funnel Use LinkedIn ads or YouTube to gain authority and awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Middle of Funnel Use LinkedIn and Facebook to retarget those who are engaged.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottom of Funnel Use Google Ads to get high-intent searches.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through collaboration of platforms, performance is enhanced throughout.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real-World_Example\"><\/span><b>Real-World Example<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We used B2B SaaS company that compared LinkedIn ads to Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google created leads of low cost per lead. Nevertheless, LinkedIn leads when converted to opportunities in a higher rate when we analyzed CRM data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn ads also generated deal size which was larger on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the adjustment of the strategy, we relied on LinkedIn to access decision-makers specifically and Google as a way to capture high-intent keywords. This moderate strategy enhanced the overall pipeline value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example indicates that the comparison of platforms should be done in terms of revenue rather than cost per lead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Choose_LinkedIn_Ads\"><\/span><b>When to Choose LinkedIn Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn ads are the most suitable in cases when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are selling B2B services with high tickets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You must set job titles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You desire account based marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your sales cycle is complicated and lengthy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Power and credibility are vital.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn is a leader in professional targeting as well as B2B brand positioning.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Other_Platforms_May_Be_Better\"><\/span><b>When Other Platforms May Be Better<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads may be better when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want to capture active search demand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have strong keyword opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You focus on bottom-of-funnel conversions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook or Instagram may be better when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need affordable retargeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want broader awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your audience is more general<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each platform has a role.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_We_Approach_all_Platform_Strategy_at_Ad_Momenta\"><\/span><b>How We Approach all Platform Strategy at Ad Momenta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We would never suggest using platforms solely because of its trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We evaluate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deal size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales cycle length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth goals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn advertisements are the central medium of business to most B2B customers due to the specificity of targeting. However, in most cases, we integrate LinkedIn, Google, and Meta to have a complete-funnel system. We are also revenue contribution oriented and not surface oriented.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The comparison of LinkedIn ads with other platforms in B2B is not based on which platform is always better. It concerns what platform would suit your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn advertisements provide unparalleled targeting of professionals and high quality leads in B2B. High-intent demand is captured in Google. Retargeting and awareness are supported on Facebook and other platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of high value B2B solutions, LinkedIn advertisements can be the most productive source of direct contact with the decision-makers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most ingenious thing to do is not to go through the platform blindly. It is establishing an integrated system which propels pipeline and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out whether LinkedIn ads make sense in your B2B business, platform strategy must align with business performance, rather than ad prices.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4655\" class=\"elementor elementor-4655\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How much do LinkedIn ads cost?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">Advertisements on LinkedIn cost more as compared to other social networks due to professional targeting. The average cost per click (CPC) is between 5 and 12, whereas cost per 1,000 impressions (CPM) is about 30 dollars and may increase with competition, number of people served and industry. Your overall budget would be determined by the strategy of bidding, filters that you want to target, and the objective of the campaign like lead generation or website traffic.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do ads work on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">LinkedIn ads are executed by an auction type mechanism within LinkedIn Campaign Manager. Advertisers select their goal (such as awareness, traffic, or leads), filter to a professional audience based on job title, industry, company size and location, and place a bid and budget and then compete in real-time auctions. Adverts are displayed to people who have the highest chances of action due to relevance, bid price, and estimated interaction.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How much does LinkedIn ads cost per 1,000 impressions?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">LinkedIn CPM (cost per 1,000 impressions) will tend to be between $30 and $60 on average, but may increase in the competitive B2B markets such as SaaS, finance, or consulting. Prices differ depending on the targeting of the audience, type of advertisement, location, and demand of the campaign.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the 4 1 1 rule on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">LinkedIn 4-1-1 is a content strategy rule, which recommends sharing 4, 1, and 1, contents of value and education shared by others, soft promotional and direct promotional posts. This is a way of establishing credibility and authority without the overly sales-based content.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the 5 3 2 rule on LinkedIn?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">The 5-3-2 rule would mean that every 10 posts should include five posts that have been curated by other people, three posts that you would have created by yourself, and two posts that are personal or fun posts that help humanize your brand. This is a balanced combination that makes your profile informative, interesting and relationship-oriented as opposed to being strictly promotional.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much do LinkedIn ads cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Advertisements on LinkedIn cost more as compared to other social networks due to professional targeting. The average cost per click (CPC) is between 5 and 12, whereas cost per 1,000 impressions (CPM) is about 30 dollars and may increase with competition, number of people served and industry. 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LinkedIn Ads Excel in Precision B2B Targeting: LinkedIn Ads allow targeting by job title, seniority, industry, company size,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-4657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Ads vs Other Platforms for B2B<\/title>\n<meta name=\"description\" content=\"Compare LinkedIn ads vs Google and Facebook for B2B. Learn which platform drives better leads, ROI, and decision-maker reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admomenta.com\/blog\/linkedin-ads-vs-other-platforms-for-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads vs Other Platforms for B2B\" \/>\n<meta property=\"og:description\" content=\"Compare LinkedIn ads vs Google and Facebook for B2B. 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