{"id":1333,"date":"2023-12-04T15:56:17","date_gmt":"2023-12-04T10:26:17","guid":{"rendered":"https:\/\/admomenta.com\/blog\/?p=1333"},"modified":"2024-08-01T14:08:02","modified_gmt":"2024-08-01T08:38:02","slug":"how-can-product-marketing-help-deliver-winning-demos","status":"publish","type":"post","link":"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/","title":{"rendered":"How can Product Marketing help deliver winning demos?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re a sales crusader hunting for million-dollar targets, you know what it takes to win and conquer your sales funnel. Leads are never proportionally enough to deliver the assigned targets. We all have been there! But when the leads are far and a few, it is all the more important to take help from all quarters of life.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #132d7d;color:#132d7d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #132d7d;color:#132d7d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#How_does_Marketing_change_the_game\" title=\"How does Marketing change the game?\">How does Marketing change the game?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Importance_of_Middle_funnel_conversion\" title=\"Importance of Middle funnel conversion\">Importance of Middle funnel conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#But_why_is_this_book_important\" title=\"But why is this book important?\">But why is this book important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Tips_for_Salespeople_from_this_book\" title=\"Tips for Salespeople from this book\">Tips for Salespeople from this book<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Qualify_your_demo_prospects_the_right_way\" title=\"Qualify your demo prospects the right way:\">Qualify your demo prospects the right way:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Structuring_the_Demo\" title=\"Structuring the Demo\">Structuring the Demo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Dos_and_Donts_of_a_good_product_demo\" title=\"Do\u2019s and Don\u2019ts of a good product demo\">Do\u2019s and Don\u2019ts of a good product demo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Speak_their_language_Dont_use_jargon\" title=\"Speak their language. Don\u2019t use jargon.\">Speak their language. Don\u2019t use jargon.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Unleashing_Sales_Power_with_right_Product_Marketing_Strategy\" title=\"Unleashing Sales Power with right Product Marketing Strategy\">Unleashing Sales Power with right Product Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/admomenta.com\/blog\/how-can-product-marketing-help-deliver-winning-demos\/#Measure_and_learn\" title=\"Measure and learn\">Measure and learn<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"How_does_Marketing_change_the_game\"><\/span><b>How does Marketing change the game?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Enters Marketing \u2013 Underrated, diligent, and dedicated servant of this game. Marketing has evolved from the good old days of being a mere branding and awareness tool to one that creates demand and drives revenue in real terms \u2013 Pipeline, potential, deals, expected revenue, customer lifetime value and so on.\u00a0 It now encompasses organic demand generation, paid Ads, Product Marketing, Revenue Operations and Event marketing. Different facets of this team come together to deliver what is needed to sell more and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While having more leads&#8211;&gt; Pipeline \u00e0 Revenue is how organizations reflect and gauge the performance. Lower revenue is often attributed to quality and quantity of leads. Primarily because it is easier to blame or credit the tangibles. One that cannot be measured doesn\u2019t exist in the real world. Not much emphasis is given to identifying better ways to nurture these leads. Rather the focus is on more leads, because it just nonchalantly fits into the numbers game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Middle_funnel_conversion\"><\/span><b>Importance of Middle funnel conversion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just like in the world of marketing, improving website conversion rate gives you better returns than paying for increased traffic. Similarly, sales can close more deals if leads are nurtured effectively. Just to be clear, this is not only Sales\u2019 prerogative to do so. \u2018It takes a Village to win a deal\u2019, this was once said by a wise leader in my previous organization. I keep this close to my heart as I keep learning new tricks and ways to navigate in this SaaS market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, I read this book \u2013 \u2018Product Demos that Sell: How to deliver Winning SaaS Demos\u2019 by <\/span><a href=\"http:\/\/close.io\/\"><span style=\"font-weight: 400;\">Close.io<\/span><\/a><span style=\"font-weight: 400;\"> Founder Steli Efti. It\u2019s a book primarily geared for SaaS startup founders and sales representatives. However, as a Product Marketer, I believe it\u2019s important to stay close to the product and the sales cycle. And hence, I took a spin on reading the book from a Product Marketing point of view. I wanted to see how the magic of marketing, with a focus on Product Marketing, could give Sales an extra boost in closing those demos and deliver a higher winning percentage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_why_is_this_book_important\"><\/span><b>But why is this book important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales reps and founders will feel right at home with the book, while Product Marketers may be a bit more on the outside. It&#8217;s lucid, packed with real-life challenges, common scenarios, and clever solutions straight from the founder&#8217;s mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before I go on and summarize this book, let\u2019s understand why this topic is so important. In a nutshell, why does closing more demos matter? I see importance of efficient middle funnel conversion because of 3 reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get more deals from the same top-of-the-funnel leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get to know the buying committee better, peeling back the market&#8217;s curtain to learn who is buying, what they&#8217;re buying, and how they&#8217;re buying it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You establish a feedback loop that keeps on giving. The more demos you close, the more you learn about your ideal customer profile (ICP).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With heaps of practical advice and key takeaways, this book is a must read for <a href=\"https:\/\/admomenta.com\/blog\/understanding-b2b-saas-marketing-strategies\/\">B2B SaaS<\/a> sales leaders. But what about Product Marketing? Well, there is plenty for Product Marketers to learn and help Sales and Marketing win the race together.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Salespeople_from_this_book\"><\/span><b>Tips for Salespeople from this book<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h5><span class=\"ez-toc-section\" id=\"Qualify_your_demo_prospects_the_right_way\"><\/span><strong>Qualify your demo prospects the right way:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\">Qualifying accounts is important, but it is also important to qualify demo attendees. This will help map product\u2019s benefits to prospect\u2019s needs and evaluation criteria.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Research prospects before qualifying \u2013 Learn about clients, investments, partnerships, events attended, media news etc.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Structuring_the_Demo\"><\/span><strong>Structuring the Demo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\">Know the audience \u2013 Ask for an introduction before the demo, prepare list of questions and ask the right questions during the demo to hit the home run.\u00a0 Questions could be \u2013 \u201cWhy is prospect interested\u201d, \u201cWhat are their objectives\u201d, \u201cHow are they currently doing it\u201d, \u201chave they used a similar product in the past\u201d, \u201cWho are the stakeholders involved\u201d and many other similar questions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Agenda Driven &#8211; Identify the three most important things of your demo. It\u2019s highly likely prospects will remember more than 3 things.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Go from Macro to micro \u2013 Don\u2019t show them something which they can\u2019t relate to. Sketch the big picture first and go into details later.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reveal capabilities in layers in accord with customer\u2019s level of interest. Show the route to end result with minimum mouse clicks. They should feel that the product is easy to use and not complicated.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Demonstrate value, not features or functionalities. Nobody cares about the features if it doesn\u2019t add value. Begin with a big bang. Don\u2019t keep the good stuff to the end. You may not get the time and attention it deserves.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep asking questions to engage them and get feedback. A demo with a string of features and no feedback is a lost deal.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Dos_and_Donts_of_a_good_product_demo\"><\/span><strong>Do\u2019s and Don\u2019ts of a good product demo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Product Demos are not training tools; Demos are Sales tools. Don\u2019t demo features, instead focus on value.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Close every demo with the close. If there is a call to be scheduled, do it right away on the call. Have a clear CTA.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Never interrupt a prospect when they are asking a question even if you know the answer already. Ask questions that contextualize the value you provide.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Demos should ideally be 15-25 mins max and that includes time for questions.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Speak_their_language_Dont_use_jargon\"><\/span><strong>Speak their language. Don\u2019t use jargon.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Re engage past demos and closed lost prospects<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Reach out if there are changes in product\/value prop\/ or you have added a new customer like prospect.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Send them an email or call highlighting what has changed in these last 9 months and why they could give it another look.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unleashing_Sales_Power_with_right_Product_Marketing_Strategy\"><\/span><b>Unleashing Sales Power with right Product Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Product Marketing plays a crucial role at the intersection of Sales, <a href=\"https:\/\/admomenta.com\/blog\/brand-vs-growth-marketing-who-wins\/\">Product and Growth Marketing<\/a>. As the owners of a product&#8217;s value proposition and market messaging, they work closely with field sales, product owners, and growth marketing leaders to develop messaging that resonates with the Ideal Customer Profile (ICP). Therefore, it is essential that they remain as engaged as possible with the sales funnel. Here&#8217;s how their role aligns with the lead cycle:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top of the funnel \u2013 greater collaboration with Growth Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Middle of the funnel \u2013 increased collaboration with Sales and Solution Specialists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottom of the funnel \u2013 more collaboration with Sales and Customer Success Managers (CSMs)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While product marketing performs a wide range of activities across the sales and customer cycle, this section will focus on how a <a href=\"https:\/\/admomenta.com\/blog\/power-of-b2b-branding\/\">Product Marketing<\/a> specialist can help Sales deliver winning SaaS demos.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define the Ideal Customer Profile (ICP), identify decision maker Personas and their challenges, and gather relevant success stories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop enablement collaterals, including qualifying questions, scripts, and discovery questions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide product details, such as top-used features, key statistics about product usage, and user-based features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create product collaterals, such as a Product 1 Pager and Competitor Battle Cards, which are essential for demos. Also, feature and value proposition-based video testimonials and case studies. The sales team should know when and how to use these materials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a nurture sequence for emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop account-based messages and provide support for high-value key accounts, such as special invitations to webinars and field events or sending personalized gifts for potential high-value deals.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measure_and_learn\"><\/span><b>Measure and learn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When running a program, especially one driven by marketing, it&#8217;s crucial to measure its impact and learn from feedback. Don&#8217;t toss everything out the window and start from scratch if something isn&#8217;t working. Instead, zero in on areas that need improvement and give your sales squad the tools they need to convert more demos. If a prospect is a good match, has the budget and is within your target niche, your team should be able to convert them. If you lose winnable deals to a competitor, it&#8217;s time to re-evaluate what went wrong. This is where product marketers can step up by being proactive, improving communication, working closely with sales, and providing relevant, high-quality content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Author : <em><a href=\"https:\/\/in.linkedin.com\/in\/aashishgambhir?trk=article-ssr-frontend-pulse_publisher-author-card\">Aashish Gambhir<\/a><\/em> (Product Marketing Manager at Provana)<\/p><\/blockquote>\n<p><strong>(This is a guest blog sourced from a b2b marketing leader\/expert with due permission.)<\/strong><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4198\" class=\"elementor elementor-4198\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9011896 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9011896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a871b15\" data-id=\"a871b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d59d24 elementor-widget elementor-widget-heading\" data-id=\"8d59d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ef95e elementor-widget elementor-widget-accordion\" data-id=\"f6ef95e\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-accordion{text-align:start}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What role does product marketing play in creating effective demos? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2581\"><p><span style=\"font-weight: 400;\">Product marketing plays a crucial role in creating effective demos by understanding the target audience&#8217;s needs and pain points. They craft tailored messaging that resonates with potential customers, ensuring the demo highlights the most relevant features and benefits. By aligning the demo content with the audience&#8217;s specific requirements, product marketing ensures a compelling and engaging presentation that effectively communicates the product&#8217;s value.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does product marketing ensure demos address customer pain points? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2582\"><p><span style=\"font-weight: 400;\">Product marketers conduct extensive research to identify customer pain points and industry challenges. This insight allows them to tailor demos to address these issues directly. By focusing on solving specific problems and showcasing how the product meets these needs, product marketing ensures that demos are relevant and impactful, increasing the likelihood of capturing the audience&#8217;s interest and demonstrating the product&#8217;s value proposition effectively.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What strategies do product marketers use to make demos more engaging? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2583\"><p><span style=\"font-weight: 400;\">Product marketers employ various strategies to make demos more engaging, such as incorporating storytelling, real-world scenarios, and interactive elements. By presenting the product in a context that resonates with the audience, they create a more relatable and memorable experience. Additionally, product marketers often use visuals, animations, and hands-on demonstrations to keep the audience engaged and illustrate the product&#8217;s capabilities in an exciting and dynamic way.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does product marketing collaborate with sales teams for successful demos? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2584\"><p><span style=\"font-weight: 400;\">Product marketing collaborates closely with sales teams to ensure demos are aligned with the sales strategy and customer needs. This collaboration involves sharing insights, feedback, and best practices to refine the demo content continually. By working together, product marketing and sales teams can create a cohesive and persuasive narrative that addresses potential objections, highlights key benefits, and ultimately drives the sales process forward.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What metrics do product marketers use to evaluate demo effectiveness? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2585\"><p><span style=\"font-weight: 400;\">Product marketers use various metrics to evaluate demo effectiveness, such as customer engagement levels, conversion rates, and feedback from both customers and sales teams. Analyzing these metrics helps them understand which aspects of the demo resonate most with the audience and which areas need improvement. Continuous evaluation and optimization based on these insights ensure that demos remain effective, relevant, and aligned with the evolving needs of the target market.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What role does product marketing play in creating effective demos?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Product marketing plays a crucial role in creating effective demos by understanding the target audience&#8217;s needs and pain points. They craft tailored messaging that resonates with potential customers, ensuring the demo highlights the most relevant features and benefits. 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